Gatorade taps Kendrick Lamar for ‘Lose More. Win More.’ ad
The campaign highlights the losses and relentless efforts athletes make. Kendrick Lamar provides the narration over his track "Peekaboo".
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“Winning isn’t for everyone”
In a world where wanting to win has got a losing reputation, Nike flips the script by celebrating the individual's sweat, tears, selfishness and unyielding effort that true victory demands.
“Where superstars become legend”
The latest ESPN commercial is sure to give goosebumps to fans all over the world.